MEDIA KIT / PARTNERSHIPS

Edition OCT 2026

ELECTRICAL TESTING · TEST-EQUIPMENT EDUCATION

MADDOX MECHANIC

I put the tool on a live circuit and explain the reading.

Clear, hands-on tutorials for multimeters and test equipment, demonstrated with real bench measurements. Made for home troubleshooters, hobbyists and working technicians who would rather understand their equipment than replace it.

Hands demonstrating a digital multimeter and its probes on the bench
From the bench · multimeter tutorial

All-time — as of Oct 23, 2026

Views
6.2M
Subscribers
14.8K
Videos
225

Last 90 days — Jul 23–Oct 20, 2026

Long-form views
293.2K
Shorts views
847.3K
Long-form watch hours
17.9K

Who watches

male
93.8%
aged 35–64
58.9%
United States
70.8%

Long-form audience — Sep 2–29, 2026

YouTube Studio · Videos filter

Where viewers come from

Traffic sources — last 28 days to Nov 1, 2026

search 66.0% external 17.6% browse 7.2%

YouTube Studio · traffic sources · all videos

Audience & product interest

YouTube

Channel views (all videos) Channel views — last 28 days · no new uploads · Sep 2–29, 2026
382,751

Instagram

Instagram — creator-reported · as of Sep 30, 2026

Followers
~53K

Amazon affiliate

Amazon affiliate — Amazon, all tracking IDs · Aug 30–Sep 28, 2026

Clicks
970
Items ordered
81

On the bench

Digital multimeter and probes used in the seven-function tutorial

Multimeter tutorial

How to Use the Harbor Freight 7 Function Digital Multimeter — Full Tutorial

Watch video

Every function on the meter, with the readings made on the bench.

Klein multimeter multimeter tutorial thumbnail

Multimeter tutorial

How to Use the Klein Tools MM325 Digital Multimeter — Full Tutorial

Watch video

Every setting on the MM325, demonstrated with real readings on the bench.

Haisstronica crimping tool tutorial thumbnail

Brand collaboration

The Only Crimping Tool You’ll Ever Need? Haisstronica 8-Piece Set

Watch video

A hands-on test of an eight-piece crimping set, made in partnership with the brand.

How I work

Partnership options

Dedicated tutorials, integrations in relevant tutorials, and short-form videos. Rates on request.

lucasmaddox@gmail.com

Interested in a collaboration? Send the product details, proposed scope and timeline.